Privacy Policy

RightTurn's Privacy Policy

Effective Date - January 30, 2014

Privacy Done Right


This is the least interesting part of the Privacy Policy, so let's get it out of the way first. "Company", "us", and/or "we", those are all terms for RightTurn, LLC and its affiliates. "Site", that's "Privacy Policy" is what you're reading right now. By "Personal Information", we mean any information that uniquely identifies you or can be used to uniquely identify you, contact you, or locate you. "Personal Information" does not include the anonymous information that we collect.

That wasn't too bad, was it? Now, onto the good stuff.

The Right Stance on Privacy

We know that you care about how your Personal Information is collected, used, and shared. That's why we've come up with a Privacy Policy that you'll appreciate. This Privacy Policy describes what type of information is collected when you use our Site, how we use and handle that information, and when we'll share that information with third parties.

Please read this Privacy Policy carefully. Please note that the Privacy Policy applies to us and only to information collected via the Site. It does not apply to websites of other companies-even if we link to those websites. Of course we try to partner, link, and work only with reputable companies, but we do not have access to or control over their sites, the way they do business, or the various features of these third-party sites. If you find yourself on any third-party websites, you should carefully review their privacy policies.

By visiting you indicate that you have read, agree to, and accept the practices described in this Privacy Policy .

What Information We Collect

Non-Personally Identifiable Information

We think is pretty great. (We hope you do too.) But we didn't just guess a whole bunch of times to get to where we are today. We use our customers' non-personal information to personalize and continuously improve the design, content, and overall user experience of our Site. And that's how we will use your non-personal information. It enables us to uniquely tailor your experience with the Site. We will also use this non-personal information to analyze Site usage and for other marketing purposes.

We collect generic information-non-personal information-from visitors to the Site including the number of visitors, the frequency of visits, the pages that are used most frequently, and how often certain functions of the Site are used. We use these statistics so that we can continuously improve your experience with the Site and make the Site as user-friendly as possible. For instance, with this generic information, we might learn that the "help" feature is clicked more often on a particular page than on other pages. That tells us that we need to improve that particular page.

There are also other ways we collect information about your user experience in order to improve the overall performance of the Site and the experience of our customers. Those may include but are not limited to pop-up surveys, feedback forms, or other methods as you use the Site.

Cookies (not the delicious, fresh-out-of-the-oven type)

Through the use of cookies, which are small bits of data cached or stored on your computer during your Internet activity, we receive and store information whenever you interact with us. These cookies allow us to recognize your browsing device. That in turn helps us provide you with a better overall experience with our Site. You have the choice to set your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. We of course respect your right to reject all cookies; however, if you do, using the Site may not be as easy, and that's our goal-to make getting the right tires easy for you. Rejecting cookies from the Site may also limit the functionality of the Site. For example, you may not be able to proceed to the checkout page or use products or services that require you to log in to the Site.

When you download or use apps created by us, we may receive information about your location, your mobile device, including your device's unique identifier. Just like with cookies, this is for your benefit. We may use this information to provide you with location-based services, such as locating the nearest tire installation specialist. If you don't like the idea of sending us your location information, your mobile device should have an option to turn off location-based services.

We use cookies, clear GIFs, and other similar technology to enhance your experience on the Site, monitor individual activity in the aggregate to improve the Site, and provide a better web experience for the viewing public in general. In addition, we or our third-party service providers and advertisers may use embedded graphic, text, or script files to track usage of the site for targeted advertising purposes. This tracking technology will be served and monitored from servers designated by these third parties, and the third parties may aggregate, publish, distribute, and otherwise use the information regarding usage of the Site. However, this usage information is not tied to Personal Information and the third parties are not permitted to disclose that the information originated from this Site.

We also permit third-party cookies for analytic and ad-serving purposes from Google Analytics and DoubleClick, which are both Google services. See Google's Privacy Policy for full information regarding their privacy practices.

Do Not Track

You also have the choice to enable "do not track" settings on your browser. While we constantly strive to match the rapid pace of technological advancement, at this point, our Site does not take any action based on these browser settings.

It's a Party, A Third Party

We use third-party analysis services (e.g., Google Analytics) for web log analysis. In using these services, none of your personally identifiable web log information is transferred to these third parties or stored by them on their servers. These services require the use of Javascript code in our web pages in order to transfer the web log information. We then use this information to track how users get to and interact with our website. The Company's analytics vendors may also transfer this information to other third parties where required to do so by law, or where such third parties process the information on behalf of the Company's vendors. By using this Site, you consent to the processing of data by these services in the manner and for the purposes set out above.

The Site uses ClickTale web analytics service. ClickTale may record mouse clicks, mouse movements, scrolling activity as well as text you type in the Site's interactive sections. This site does not use ClickTale to collect any personally identifiable information entered in the Site. ClickTale does not track your browsing habits across websites which do not use ClickTale services (see Clicktale's Privacy Policy). For more information, see Privacy Policy for Information Collected by the ClickTale Web Analytics Service. We are using the information collected by ClickTale service to improve the Site for you and all other visitors, so thank you in advance. Click here if you want to disable the Service.

See the Cookies section above regarding third-party cookies.

Personally Identifiable Information

Here's some more good news. You can access some areas of the Site without submitting any Personal Information. You choose whether to provide us with Personal Information.

If you elect to make a purchase on the Site, we will need to collect some Personal Information so that we can complete your order. This information may include but is not limited to your name, physical address, email address, phone number, driving habits, the make/model of your vehicle, and the type and measurements of your vehicle's tires. We need all of this to make sure that we get you the right tires.

We know that the web can be a scary place to make purchases. We've taken measures to secure our Site, particularly during the purchasing stages. While placing your order you will be redirected to a secured website hosted by one of the web's leading providers of payment management services to input your credit card information. The secured website will be maintained in accordance with the Payment Card Industry Data Security Standards, which includes the use of encryption for transmission of order information. Because we use a third-party provider for payment processing, we never store your credit card or other payment information. Ever.

Let's face it. There are people out there trying to access to your Personal Information. We use reasonable physical, technological, and administrative procedures to protect all Personal Information we collect through the Site. Nevertheless, Internet transmissions are never completely private or secure and, as such, you understand that any messages or information you send to this Site may be read or intercepted by others.

How We Use Your Personal Information

We will use Personal Information (i) to communicate (including via email to confirm the details of your purchase) and provide you with the goods and/or services that you requested and/or that the Site provides; (ii) to respond to your feedback, requests, or inquiries (it would be rude not to); (iii) to contact you for general communications, marketing purposes, and promotional materials in connection with the goods and/or services provided by the Site; (iv) for purposes as stated in the "Assignability" section below; (v) to notify you about new goods and/or services we offer; (vi) to fulfill your order; (vii) to contact you to discuss your experience with the Site (thank you in advance); (viii) to enforce the Terms of Use; (ix) to provide contact and billing information to our trusted partners, such as vendors, providers, or dealers; (x) to contact you with more information regarding the product offering and services we provide; or (xi) in connection with the administration and operation of any sweepstakes, contest, or promotion that you choose to enter.

If you purchase goods and/or request service from the Site, we will share your Personal Information with entities such as the dealership where your tires are being installed ("Dealership") that will perform functions for or on our behalf. That way, when you show up for your installation and/or service appointment, you will get the quality, personalized service that you expect and deserve.

The Bottom Line

Other than sharing Personal Information with your Dealership or if we are required by law to do so, we do not sell, rent, trade, or otherwise distribute your Personal Information to any third party. That's a relief, isn't it?

About that "required by law" part.

In certain circumstances we may be required by law to disclose Personal Information in response to legal proceedings such as a court order or a subpoena. We may also disclose such Personal Information to law enforcement agencies in response to a law enforcement agency's request involving fraud or other illegal activities. All of this is meant to protect you and your Personal Information.

Other Customer Privacy Matters

Links to Third-Party Websites

As mentioned, the Site may include links to other websites. These third-party websites sometimes use technology to send their website (whose link appears on our Site) directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, clear GIFs, and other similar technologies to measure the effectiveness of the link and/or their respective website. We are not responsible for the policies or practices of these third parties. So while we try to work with only reputable third parties, do not visit these third-party sites unless you are comfortable with their privacy policies.

Children's Privacy

The Site is not directed at children. We do not knowingly collect any Personal Information from children under thirteen (13) years of age unless the collection complies with the Children's Online Privacy Protection Act ("COPPA"). If we discover that a child under the age of thirteen (13) years has provided us with Personal Information, we will delete that child's Personal Information from our system.

Contact Us

If you have any questions or concerns about this Privacy Policy for the Site or its implementation, or if you wish to update or correct any Personal Information you provided via the Site, contact us at (800) 613-0072. Any questions or concerns regarding the terms of this Privacy Policy or the Personal Information you have provided should be directed to:, or via mail to RightTurn, LLC, attn: Privacy Policy, 3711 Chester Avenue, Cleveland, Ohio 44114. We will contact any person lodging a formal complaint or requesting a correction of Personal information and will cooperate with appropriate regulatory authorities to resolve any complaints that cannot be resolved between us and any individual(s). You should be aware that it is not always possible to completely remove or delete all of the provided Personal Information or anonymous information from our databases without some residual data because of backups and other reasons.

Electronic Security

While we work hard to protect the security of your information by using physical, electronic, and managerial procedures as required by law and as we deem reasonable to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online, we cannot guarantee the security of any information that is disclosed by you via the Site. As a result, we make no warranty regarding the security of any information you transmit to us via the Site and you do so at your own risk.

Consent to Transfer

This Site is operated in the United States. If you are located in the European Union, Canada, or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Site or providing us with your information, you consent to this transfer. Welcome to the States! Make sure to check out the Rock & Roll Hall of Fame while you're here.

Notice and Revisions to the Privacy Policy

If you choose to visit the Site, your visit and any dispute related to our privacy practices and/or your Personal Information is subject to this Privacy Policy. We may update our Privacy Policy from time to time, but we're not going to pull the ol' switcheroo by collecting your information according to the Privacy Policy, changing the Privacy Policy, then going wild selling your information to anyone who wants it. In other (legal) words, we will not use Personal Information in a manner materially different than as described in the Privacy Policy in effect at the time the information was collected. If we do change the Privacy Policy, the revised Privacy Policy will be effective as of the date it is posted to the Site and as stated in the revised Privacy Policy. You should check our Site frequently to see recent changes. We may also let you know about material changes to our Privacy Policy by posting a notice on the Site.

Assignability & Governing Law

We reserve the right to disclose, share, assign and/or otherwise transfer user information, including without limitation Personal Information, in connection with a merger, acquisition, consolidation, the sale of substantially all of its assets, or any other corporate transfer, exchange, or restructuring, whatever form it may take. You further agree that this Privacy Policy shall be governed by and construed in accordance with the laws of the State of Ohio. Any dispute under or related to this Privacy Policy shall be brought exclusively in the state or federal courts in Cuyahoga County, Ohio.

It's Totally up to You

We just want to reiterate that we do not collect your Personal Information unless you choose to provide it. You may "opt out" of receiving further information about the products and services offered on this Site by notifying us at the address above.

Thank you and happy tire shopping,
The RightTurn Team